Pengembangan Panduan Marketday Berbasis Articulate Storyline pada Siswa Sekolah Dasar

  • Salwa Asyifa’ul Izzah Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Nur Hidayah Hanifah Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Articulate Storyline, Marketday, Guide

Abstract

The Market Day program is a project of the Pancasila Student Profile (P5). This program focuses students on instilling entrepreneurial values. The purpose of this development research is to develop a practical and effective articulate storyline-based market day guide to be a reference for teachers in the market day program. The subjects of this study were class III of SDN Gayam 1, Kediri City. This study uses the research and development (R&D) method with the ADDIE development model of analyze, design, develop, implement, and evaluate. Data collection techniques use observation, interviews, questionnaires and documentation. The data analyzed are quantitative and qualitative. The results of this development indicate that the articulate storyline-based market day guide media is feasible to use, so that student learning outcomes also increase. The media developed is categorized as feasible because it has been validated by several material experts, media and practitioners. Meanwhile, the media is said to be able to improve student learning outcomes as seen from the N-Gain score results obtained from the pretest and posttest scores. The pretest score shows a value of 73 below the KKM while the posttest score of 87 is far above the KKM. Based on these results, the Market Day Guide media based on articulate storyline is feasible to use and is practical and effective for both teachers and students.

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Published
2025-11-14
How to Cite
Izzah, S. A., & Hanifah, N. H. (2025). Pengembangan Panduan Marketday Berbasis Articulate Storyline pada Siswa Sekolah Dasar . IBTIDA’, 6(2), 143-154. https://doi.org/10.37850/ibtida’.v6i2.1135