https://journal.faibillfath.ac.id/index.php/cendekia/issue/feedCENDEKIA2024-11-20T18:59:48+00:00ROFIATUN NISA'fyanisa1214@gmail.comOpen Journal Systems<div class="body"> <div class="description"> <p align="justify"><strong><em><img src="/public/site/images/admin/sinta_4_cendekia1.png"></em></strong></p> <p align="justify"><strong><em>CENDEKIA: Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam </em></strong> (<a href="http://u.lipi.go.id/1256463249">P-ISSN 2086-0641</a> | <a href="http://u.lipi.go.id/1554872420">E-ISSN 2685-046X</a>) published by Fakultas Agama Islam Universitas Billfath. The Cendekia Journal was created to accommodate scientific work in the form of research or papers made in the form of diaries, especially in the fields of Education, Learning, and Islamic Development. </p> </div> </div>https://journal.faibillfath.ac.id/index.php/cendekia/article/view/737Komunikasi Al Habib Hayqal Bin Husein Alaydrus Dalam Meningkatkan Kecintaan Santri Rubath Adzikra Lilmu’minin Kepada Nabi Muhammad SAW2024-11-20T18:59:48+00:00Fatur Rizky Sylvanafatur0101203034@uinsu.ac.idWinda Kustiawanwindakustiawan@uinsu.ac.id<p><em>This research aims to reveal the role of Al Habib Hayqal bin Husein Alaydrus' communication in increasing the love of Rubath Adzikra Lilmu'minin students for the Prophet Muhammad SAW. This research uses a qualitative approach with a focus on the communication phenomenon between Al Habib Hayqal bin Husein Alaydrus and the student Rubat Adzikra Lilmu'minin. The research method involved collecting data through participant observation, in-depth interviews with Al Habib Hayqal and several Rubath Adzikra students, as well as content analysis of cults and lectures delivered by Al Habib Hayqal. The collected data was analyzed to identify the communication strategies, the messages conveyed, and the students' responses and perceptions of the communication. The results of this research are 1) The communication strategy used by Al Habib Hayqal Alaydrus in increasing students' love for the Prophet Muhammad SAW is using language that is easy to understand and relevant to the audience (students); strengthening Islamic values and love for the Prophet; creating an emotional climate that supports spiritual bonds. 2) The impact of the communication strategy used by Al Habib Hayqal Alaydrus in increasing students' love for the Prophet Muhammad SAW is effective in building and strengthening spiritual ties with the Prophet; delivering religious messages in a structured and emotional manner has a positive impact on students; and increasing the students' sense of love and devotion towards the Prophet Muhammad SAW.</em></p>2024-08-24T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/785Analisis Isi Pesan Dakwah Dalam Film Insya Allah Sah Karya Benni Setiawan2024-11-20T18:59:27+00:00Rijal Nur Amalirijal010120204949@uinsu.ac.idTengku Walisyahtengkuwalisyah@uinsu.ac.id<p>This research aims to ascertain the significance of the Islamic ethical message conveyed in the film "Insya Allah Sah" directed by Benni Setiawan, distinguished by both verbal and nonverbal communication. The film is a medium that can be utilized for academic purposes, as the act of spreading religious teachings in this contemporary day is not limited to traditional preaching methods. Movies can benefit viewers, notably by imparting moral lessons encompassing education, culture, and other ethical values. "Insha Allah Sah" is a captivating comedic drama film that warrants investigation due to its exploration of Islamic ethical teachings, particularly about marriage and commitments. The study methodology employed is qualitative research utilizing content analysis techniques. This research methodology pertains to Roland Barthes' semiotic theory, which places emphasis on the examination of the signs present in films, encompassing both linguistic and non-linguistic elements. Data was gathered by firsthand observation of films and examination of conversation, scenes, and symbols depicted in the films. The employed methodology for data analysis is semiotic analysis, which involves the interpretation of each sign present in the film to uncover its underlying meaning. The research findings indicate the presence of many indications of da'wah messages in the film "Insya Allah Sah," encompassing aqidah (religious beliefs), sharia (Islamic law), and morals. The film effectively communicates these concepts through a combination of character speech, visual symbolism, and scenarios that portray Islamic principles. Hence, the movie "Insya Allah Sah" serves as both a source of entertainment and a means of imparting Islamic moral values to its viewers, thereby serving as an impactful platform for preaching in contemporary times.</p>2024-09-01T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/668Analisis Perkembangan Klasifikasi Ilmu Dalam Pandangan Islam2024-11-20T18:59:07+00:00Trisia Megawati Kusuma Dewitrisia.megawati@upnvj.co.idMuhammad Syukri Pulungansyukri@uinsyada.ac.id<p><em>The development of scientific classification occurred gradually along with the development of science both in the West and in the Islamic world. This article aims to explore ideas about the classification of science based on Western and Islamic perspectives. This research is qualitative research with a library research method based on author searches sourced from several relevant books and journals. The research results confirm that the development of science creates dichotomization and antagonism of various branches of science in the Western view. However, from an Islamic perspective, forms of knowledge and various branches of knowledge are one unit, even though the development of science in Islam was influenced by scientists from Greece. Some of the figures quoted in this article include Comte, Popper, Kuhn, and Habermas. Meanwhile, Muslim scientists come from the opinions of al-Farabi, Ibn Sina, Ibn Khaldun, and several other Muslim scientists. While in classical times there were only large classifications, currently there are special notations with special numbering to classify science in detail. The classification of Islamic sciences carried out by Muslim scientists emphasizes that the scope of knowledge in Islam is very broad, covering worldly and everyday affairs. The limitation of science is that the development of science must be within the framework of monotheism within the framework of devotion to Allah, and for the benefit of humanity. The classification of science in the Western view tends to be more secular and materialistic, while the Islamic view offers a more holistic view that integrates the physical and spiritual aspects. Both approaches provide valuable insights and can complement each other in the effort to achieve a fuller and deeper understanding of the world and our place in it.</em></p>2024-09-02T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/710Peran Perhatian Orang Tua Terhadap Akhlakul Karimah Siswa di Madrasah Ibtidaiyah2024-11-20T18:58:46+00:00Robbi Atul Adawiyahrobiatul052000@gmail.comIksan Kamil Sahriiksankamil.sahri@uinsa.ac.id<p><em>This research aims to find out the role of parental attention on students' morals at MI AR-Rahman Parengan Jetis Mojokerto. This research uses a qualitative approach. Data collection techniques used in this research include observation, interviews and documentation. This research uses qualitative data analysis which consists of three stages, namely data reduction, data display, and conclusion or verification. The results of this research found a diversity of morals in students which was influenced by the role of parental attention in developing their children's morals. Based on research results, the majority of children who have madzmumah morals are influenced by the lack of attention from their parents, they tend to carry out despicable morals due to the lack of parental direction in developing children's morals in everyday life, so when they do despicable morals they think This is a natural thing and to get attention from the surrounding environment. This is very different from children who receive the role of attention from their parents. They tend to have morals because they receive the role of parental attention and direction in having morals in everyday life.</em></p>2024-09-03T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/750Full Day School Policy Analysis at The Islamic Education Unit2024-11-20T18:58:25+00:00Jannatul Firdausi Nuzula230106210004@student.uin-malang.ac.idMuhammad Sabri Latifmuhammadsabrilatif@gmail.comAbdul Azizaziz@bsi.uin-malang.ac.idSuti’ahsutiah@pai.uin-malang.ac.id<p>This research aims to find out the government's policy on a full-day school in shaping the character of students in Islamic Education institutions, namely how the history of the full-day school policy is determined, how the implementation of the full-day school policy and how the implications of the creation of the full day school policy. This research is a type of library research that is centered on the study of some literature related to the issues discussed such as Permendikbud No. 23 of 2017, the results of research on Full Day School and the regulation. The result of this study is that the full-day school policy has been implemented simultaneously in 2017. The Minister of Education and Culture launched the full-day school policy through the authority of Permendikbud No. 23 of 2017 concerning school days, then followed by Presidential Regulation No. 87 of 2017 concerning character education. The implementation of the full-day school policy in shaping the character of students requires structured management, such as good planning, curriculum innovation, excellent programs, and extracurricular activities. The positive implications of the full-day school policy can shape the character of students, but it cannot be denied that there are negative implications that cause a lack of student interaction with family and society, causing boredom if learning is not innovative and interactive. The negative impact of the full-day school policy also has an impact on teacher work discipline. Therefore, the implementation of full-day schools needs regular evaluation to produce quality education and generation.</p>2024-09-04T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/787Komunikasi Interpersonal Pemimpin Redaksi Lembaga Pers Mahasiswa (LPM) Dinamika Universitas Islam Negeri Sumatera Utara Dalam Meningkatkan Kreatif Menulis Dikalangan Mahasiswa2024-11-20T18:58:05+00:00Ika Gita Saputriikagita0101201037@uinsu.ac.idElfi Yanti Ritongaelfiyantiritonga@uinsu.ac.id<p><em>This study seeks to investigate the impact of the editor-in-chief of LPM Dinamika UIN SU's interpersonal communication on enhancing students' writing originality. The research employed a qualitative method with a qualitative descriptive approach. The researchers at the LPM Dinamika UIN SU secretariat collected data by conducting interviews and participant observation. Data analysis techniques encompass the processes of gathering data, condensing data, presenting data, and deriving conclusions. The research findings demonstrate that the editor-in-chief's interpersonal communication with members plays a significant impact in encouraging and motivating them to enhance their writing originality. The editor-in-chief offers training, disseminates the most up-to-date material, and expresses recognition to members who demonstrate exceptional performance. In addition, social media serves as a significant source of knowledge and a valuable tool for learning. The research findings indicate that the combination of excellent interpersonal communication, environmental support, and utilization of social media can greatly enhance the writing creativity of those involved in campus journalism organizations.</em></p>2024-09-07T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/754Gaya dan Model Klasik Kepemimpinan dalam Pendidikan Islam: Demokratis dan Otoriter, Kharismatik dan Laissez-Faire2024-11-20T18:57:45+00:00Muh. Sulaiman Rifai Aprianus Mukinmukin276804ok@gmail.comTobronimukin276804ok@gmail.comAbdul Harisharis@umm.ac.id<p><em>This study aims to provide an in-depth insight into leadership styles and models in Islamic education, and to analyze the application of various leadership styles such as democratic, authoritarian, charismatic, and laissez-faire in Islamic educational institutions. The research methodology employed was a Systematic Literature Review, gathering and analyzing data from books, journals, articles, and other relevant literature sources. The findings indicate that the democratic leadership style is preferred in Islamic education for its support of consultation and participation. Conversely, the authoritarian style is often applied in traditional Islamic boarding schools to maintain discipline. Charismatic leadership can enhance morale and commitment but carries the risk of dependency on a single figure. The laissez-faire style is rarely applied due to its potential for lack of direction and control. The study suggests that a combination of various leadership styles can create an effective and harmonious educational environment.</em></p>2024-09-08T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/789Pemikiran Haedar Nashir Tentang Moderasi dan Implikasinya pada Konsep Pendidikan Islam Berkemajuan2024-11-20T18:57:25+00:00Wahyu Ramadan2307052030@webmail.uad.ac.idAzaki Khoirudinazaki.khoirudin@pai.uad.ac.id<p><em>Islamic education faces several opportunities and challenges in the current era of globalization and digitalization. As a preparatory effort to take advantage of opportunities and overcome existing obstacles, Islamic education needs to adopt the concept of moderation promoted by Haedar Nashir, namely upholding moderate Islamic norms. Thus, this research aims to analyze and describe Haedar Nashir's views on the concept of moderation and the implications of moderation for the concept of progressive Islamic education. The method used in this research is a qualitative approach using a literature study. According to Haedar Nashir's perspective, this study's results show that religious moderation is creating and bridging diversity to strengthen tolerant attitudes between religious communities. Religious moderation does not mean eliminating the value of faith, but developing a more open perspective. Second, the implication of religious moderation for progressive Islamic education, according to Haedar Nashir, is an effort to produce modern, intelligent, and devout human resources. Haedar Nashir also emphasized the urgency of human values, justice, and balance in progressive Islamic education.</em></p>2024-09-10T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/793Strategi Komunikasi Perangkat Desa Untuk Meningkatkan Partisipasi Masyarakat Dalam Pembangunan Desa Sesuai Prespektif Al-Qur’an 2024-11-20T18:57:04+00:00Ali Akbar Siregaraliakbarrs0101203121@uinsu.ac.idIrma Yusriani Simamorairmayusrianisimamora@uinsu.ac.id<p><em>This research aims to find out the Village Apparatus's communication strategy to increase community participation in the development of Batugana Village, Padang Bolak Julu District, North Padang Lawas Regency. The research method used is qualitative with a descriptive qualitative approach. This research was conducted in Batugana village, Padang Bolak Julu District, North Padang Lawas Regency. The data collection techniques used in this research were primary and secondary data. This research uses theory. The theory used is campaign communication theory. In campaign communication theory, communication activities are carried out to impact a relatively large number of audiences, over a certain period, and through a series of organized communication activities. And the results of this research are the strategies used by village officials to increase community participation, namely by using a participatory approach and a holistic approach. This development planning approach is suitable for building irrigation canals that will irrigate community rice fields. The steps used in the communication strategy include getting to know the community closely, compiling material or discussion topics, and developing methods and objectives that village officials want to carry out in carrying out the communication strategy.</em></p>2024-09-13T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/795Efektivitas Musik Sholawat Sebagai Metode Dakwah di Kalangan Generasi Z2024-11-20T18:56:44+00:00Mhd Alvin Habib Dalimunthemhd.0101202021@uinsu.ac.idSoiman Soimansoiman@uinsu.ac.id<p><em>This study aims to evaluate the effectiveness of sholawat music as a method of da'wah among Generation Z at the Istiqlal Delitua Education Foundation. Generation Z, born between 1997 and 2012, is known to have grown up in the digital era and has a preference for media that is relevant to their daily lives. Sholawat music, which combines Islamic values with touching melodies, has great potential as an effective da'wah tool. This study used a mixed method, namely a qualitative and quantitative approach. Qualitative data were obtained through in-depth interviews with students and teachers at the Istiqlal Delitua Foundation, while quantitative data were collected through a survey that measured students' understanding, emotional responses, and behavioral changes towards sholawat music. The results showed that most students showed a high interest in sholawat music, which was considered pleasant and calming. As many as 85% of respondents said they enjoyed listening to sholawat music, 78% felt that sholawat music helped them understand Islamic teachings better, and 72% experienced positive changes in their daily behavior after regularly listening to sholawat music. In addition, 69% of respondents felt more motivated to participate in social and religious activities after listening to sholawat music. The study results showed that sholawat music's effectiveness as a medium of da'wah reached an effectiveness level of 93%, indicating a very effective category.</em></p>2024-09-13T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/800Pemanfaatan Media Electronic sebagai Upaya Meningkatkan Pemahaman Peserta Didik dalam Pembelajaran Sejarah Kebudayaan Islam2024-11-20T18:56:22+00:00Nurul Istiqomahnistiqomah833@gmail.comM Mahbubimahbubi@unuja.ac.id<p><em>This research aims to describe using electronic media to improve students' understanding, especially in learning Islamic Cultural History. The method used in this research is the descriptive qualitative method, which is a technique used in data collection through observation, interviews, and documentation. To determine the validity of the data, researchers triangulated data sources to check data and compare data. The results showed that the implementation of LED TV electronic media in the learning process of Islamic Cultural History uses two features, namely visual and audiovisual. In the implementation process, the presentation of material through PowerPoint, video content, movies, pictures, and others. In addition to audiovisual viewing, teaching staff also conduct short discussions which are carried out as a form of strengthening students' memory of learning material. By utilizing this electronic media, teachers can provide a more real understanding to students and be able to improve students' memory.</em></p>2024-09-22T15:04:36+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/806Dakwah Persuasif pada Media Instagram: Telaah Kajian Tokoh Hawaariyyun2024-11-20T18:56:02+00:00Niatul Mukarramahniatul0101202090@uinsu.ac.idEfi Brata Madyaefibratamadya@uinsu.ac.id<p><em>Instagram has become a strategic platform for preachers to reach a wider audience. One of the da'wah influencers on Instagram media is @Hawaariyyun, he is famous for his preaching content in spreading Islam on Instagram social media. However, during competition, da'wah needs to be packaged persuasively to attract attention and interest and be accepted by the audience. This article analyzes the persuasive da'wah strategy used by the Instagram account @Hawaariyyun using four methods: Association, Integration, Pay-off, and Icing. This research aims to identify and implement these methods in the content of da'wah and their influence on mad'u. This research shows that Hawaariyyun effectively uses this method to build emotional connections, increase credibility, and motivate the audience to accept the da'wah message.</em></p>2024-10-04T15:51:26+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/807Relevansi Pemberian Hukuman Perspektif Al-Ghazali dalam Meningkatkan Motivasi Belajar Peserta Didik Sekolah Menengah Atas2024-11-20T18:55:43+00:00Nagiyanagiyamariya@gmail.comMuhammad Alfianfiyan.uin1@gmail.comFatnan Asbupelfatnan.asbupel102@gmail.com<p><em>The research aims to see to what extent giving punishment from Imam Al-Ghazali's perspective can influence student learning outcomes, and the relevance of giving punishment in the modern era. The research method used is qualitative with a descriptive approach based on observation, interviews, and documentation. The results of the research show that the application of Al-Ghazali's theory regarding punishment has been used indirectly, although this theory is not yet fully understood by educators at SMA N 3 Sungai Full. The punishment given is following the principles taught by Al-Ghazali. The punishment applied has been proven to be able to increase the learning motivation of most students, although there are challenges such as the helplessness of punishment in some cases. This research concludes that punishment in education needs to be applied wisely and that the principles of Islamic education must be followed to affect student development positively.</em></p>2024-10-04T16:54:49+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/816Penerapan Pola Asuh Ala Rasulullah SAW Dalam Mencegah Inner Child Negatif Pada Anak Di Khalilah Islamic Daycare: Studi Kajian Hadis2024-11-20T18:55:22+00:00Annisa Mayundaannisa0406201018@uinsu.ac.idZulkarnaenzulkarnaen@uinsu.ac.id<p><em>This study examines the application of the Prophet's parenting style at Khalilah Islamic Daycare in preventing negative inner child in children. This study bases its analysis on hadiths related to the protection and care of children. which describes how the Prophet gave love, attention, and tenderness in educating children. The inner child formed through childhood experiences can affect a person's behavior in the future, and the Prophet's parenting style is an ideal model in educating children to avoid psychological trauma The focus of this study is on methods and strategies taken from the Prophet Muhammad's traditions related to parenting, as well as their impact on children's psychological development. This research uses a qualitative approach with a case study method. Data were obtained through in-depth interviews with caregivers, direct observation at the daycare, and analysis of relevant hadiths. The results show that the application of the Prophet's parenting style, such as affection, good communication, and character education, can significantly prevent the formation of a negative inner child in children. Children raised with this parenting style show improvement in self-confidence and social interaction skills. This study makes a new contribution to the field of Islamic education by integrating hadith values into modern parenting practices. It also enriches the literature on preventing negative inner child from an Islamic perspective, offering solutions based on the teachings of the Prophet Muhammad.</em></p>2024-10-09T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/811Analisis Semiotika Roland Bartners Pesan Dakwah Dalam Film Perjalanan Pembuktian Cinta2024-11-20T18:55:02+00:00Ayu Sawitriayu0101202075@uinsu.ac.idHasan Sazalihasansazali@uinsu.ac.id<p><em>This study seeks to examine and elucidate the da'wah messages present in the film via the lens of Roland Barthes' semiotic theory. The primary emphasis of the research pertains to communications concerning faith, sharia, ethics, and worship. This research employs a descriptive qualitative methodology, utilizing data collection approaches such as examination of textual content, documents, photographs, and literature review. The acquired data was processed utilizing Nvivo 12 Pro software, which facilitates coding and symbolic interpretation of semiotic aspects in the film. The research findings indicate that the film "The Journey of Proving Love" consistently communicates da'wah messages encompassing faith, sharia, ethics, and worship. Every aspect of preaching is conveyed through visual signs, speech, and narrative, which are examined using Roland Barthes' semiotic approach, elucidating the denotative, connotative, and mythological significance of each symbol in the video. This study demonstrates that the film "The Journey of Proving Love" communicates a da'wah message utilizing Roland Barthes' semiotic framework. The analysis indicates that moral principles, sharia, and faith are interwoven in the speech and relationships among the characters. The moral message is underscored through dialogue that stresses the significance of ethical discourse, while the Shari'a and creed are articulated through the imperative of wearing the headscarf and counsel on fostering a deeper relationship with Allah in personal affairs.</em></p>2024-10-15T00:00:00+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/823Pola Pemanfaatan Media Sosial Instagram pada Mahasiswa Universitas Muhammadiyah Sumatera Utara2024-11-20T18:54:42+00:00Chandra Halim Lubischandra0603202076@uinsu.ac.idAhmad Tamrin Sikumbangahmadtamrinsikumbang@uinsu.ac.id<p><em>This study examines the pattern of social media utilization of Instagram among students of Universitas Muhammadiyah Sumatera Utara, which is increasingly becoming an integral part of their daily lives. This research was conducted by examining the increasing use of social media among the younger generation and its impact on social interaction and academic performance. The purpose of this study was to understand how university students utilize Instagram in social and academic contexts, and to explore the motivations behind their use of the platform. The focus of the research includes various aspects, such as frequency of use, types of content shared, and its influence on students' social and academic lives. The research method used was a qualitative approach involving four informants selected based on certain criteria, namely students from various study programs and levels. Data was collected through in-depth interviews and analysis of content shared on Instagram. The results showed that Instagram is used as an effective communication tool, a means of sharing information, and a medium for building personal identity. Informants revealed that they feel more connected to their friends and academic community through this platform. The novelty found in this study is that students not only use Instagram for fun, but also as a source of motivation and inspiration in learning, with educational content that they follow. The findings provide a new contribution to understanding the dynamics of social media use among university students in the digital era.</em></p>2024-10-15T15:29:40+00:00Copyright (c) 2024 CENDEKIAhttps://journal.faibillfath.ac.id/index.php/cendekia/article/view/821Efektivitas Keberhasilan Dakwah Ustadz Hanan Attaki Melalui Sosial Media Tiktok2024-11-20T18:54:25+00:00Azzahra Putri Hermayaazzahra0101202032@uinsu.ac.idKhatibah Khatibahkhatibah@uinsu.ac.id<p><em>This study evaluates the efficacy of the da'wah message disseminated by Ustadz Hanan Attaki through the TikTok social media platform. Ustadz Hanan chose TikTok as the platform to disseminate his da'wah to a broader audience, particularly the youth. This research employed a mixed-methodologies approach, utilizing quantitative methods through case studies and purposive sampling procedures with 80 respondents. Quantitative investigation indicates that the R square value is 25.9%, signifying that 25.9% of preaching efficiency is affected by TikTok social media, whereas other factors determine 74.1%. The hypothesis test findings indicate a calculated t-value of 5.219, exceeding the t-table value of 2.375, with a significance level of 0.00 < 0.05, demonstrating a positive and substantial impact of TikTok on the efficacy of da'wah. In the qualitative component, comprehensive interviews were performed with multiple followers of Ustadz Hanan Attaki on TikTok to gain deeper insights into their experiences and impressions of the imparted da'wah messages. Qualitative findings indicate that a delivery style pertinent to daily life and the utilization of accessible language are critical elements influencing the efficacy of da'wah. This research demonstrates that TikTok is an excellent medium for disseminating da'wah, particularly among younger demographics, and significantly impacts the audience's comprehension and reaction to the da'wah message. This study enhances the body of knowledge regarding digital da'wah and social media, particularly concerning the efficacy of da'wah in the digital age.</em></p>2024-10-26T00:00:00+00:00Copyright (c) 2024 CENDEKIA